brand

Taste3 Conference: Bryant Simon

Posted by _tango! on April 5, 2007
Posted in: brand, design, experience, food, ideas, information, inspiration. 9 comments

Here’s a wonderful and intriguing lecture during last years TASTE3 (wine, food, art) conference by Bryant Simon deconstructing the Starbucks brand experience. A great watch for any of ya’ll caffeine craving Starbucks addicts.

“Bryant Simon is professor of history and director of the American Studies program at Temple University in Philadelphia. Over the last year and half, he has visited over 300 Starbucks in eight countries and is currently working on a book to be published by Bloomsbury. This is not, however, just a study of Starbucks, but an exploration of American life both in the states and abroad in the 21st Century. His research explores the very desires of daily life as they are revealed on the comfy coaches and in the drive-thru of Starbucks. As he looks at what it means to consume Starbucks, he also investigates what Starbucks consumes of us – our labor, our landscapes, and our politics.”

via TASTE3

Total Darkness Restaurant

Posted by _tango! on March 15, 2007
Posted in: brand, entertainment, experience, food, fun, ideas, information, inspiration, tech, thoughts. 2 comments
dark restaurant

Here’s something I would have never thought up….serving dinner in total darkness as a restaurant theme. I love the idea of heightning your senses for food, but I wonder how many times I would flip food into my face or nose. I guess I’d avoid the noodles or soups and hot BBQ plates. Otherwise, I wonder if the users eat like blind cavemen using their hands. A dark room food fight with thousands of marshmellows could be fun.

“The first dark restaurant in Asia is officially opened on the 23 December 2006. This restaurant, located in Beijing, China, has its interior painted completely black. Customers are greeted by a brightly lit entrance hall and will be escorted by waiters wearing night vision goggles into the pitch dark dining room to help them find their seats. Flashlights, mobile phones and even luminous watches are prohibited while in this area.

The meal will be taken in this environment with the complete loss of vision. By starving one’s sense, your other senses are stimulated to full alert – all so the theory goes – and your food will taste like it’s never tasted before. In case you are wondering about the washrooms, they are all brightly lit. Link [in Chinese] ”

via neatorama

Adidas Greenscreen Shoes.

Posted by _tango! on March 15, 2007
Posted in: brand, design, experience, fun, ideas, information, inspiration, style, tech, thoughts. 1 comment

adidas green screen shoesI’m not sure how useful this is but it’s a definite step in trying on products virtually.

“A new technology puts an end to the tedious business of buying shoes: Customers can now try on a variety of models in front of a virtual mirror without changing their shoes. They can navigate through the collection by simply pointing at products on a computer screen.

A Paris shop has put an end to the tiresome procedure of putting on and taking off shoes: Instead of trying on dozens of pairs, the customer simply stands in front of a virtual mirror. On his foot, he can see his favorite model with the red stripes, he then selects the gold leather alternative for comparison. ”

I’m not sure when I’d actually use this type of tech as a deciding factor since I’m the tangible type that’s got to get the product in my hands, but then again, I buy stuff online now without touching them, sometimes hating what I receive, then getting too lazy to return anything. Virtual haircuts, makeup sessions, workouts, cloths, jewelry, watches, shoes, socks, etc… who knows.. this kind of tech reminds me of that Epcot center ride that projects an interactive ghost next to you towards the end of the ride and you kind of freak out since nothing appears next to you physically but in the mirror exists some weirdo pricking your hair and scratching your head.

Read the rest of the article via physorg

G Pure Energy

Posted by _tango! on March 13, 2007
Posted in: brand, food, information, me, thoughts. 2 comments

g pure energyA few weeks back the iconic creators of Voss Water sent me a case of their new drink G Pure Energy to try out.(thanks melissa!) At first I thought it would be another over caffinated and marketed drink in a very busy sector, but oh was I wrong. I was sent two awesome flavors: Orange Blossom and the Zero Carb Lime both in their squeeze shaped glass bottles with metalic covers. I was also sent a folder containing some zesty cocktails mixes which I have not had a chance to try out but will do so for some upcoming spring parties. So now for testing it out… I snapped open a chilled bottled and gave it a sip. It was snappy, fresh, smoothe, and poppy like champagne. It had a soda like touch but much cleaner without the sugar though sweet enough to enjoy. Unlike many other energy drinks, it didn’t leave a weird after taste, but more like a healthy dose of carbonated water with a kiss of sweetness. Super chilled was a must. It was almost like carbonated water with a bit of a zest which I enjoyed. The only minus was that these bottles emptied fast at 200ml. I’m not sure how much energy these actually gave me but the refreshing zest made me smile. I’ve never seen these in stores, but if you do, give it a go! I’ll post a pic of two of the bottle chillin in the snow on my porch after the jump.

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TED2007: Icons, Geniuses, Mavericks.

Posted by _tango! on March 5, 2007
Posted in: art, brand, design, entertainment, experience, fun, information, inspiration, me, tech, TED, thoughts. 2 comments
ted conference 2007

I’m off to my 5th inspirational brain safari known as the TED Conference (Technology, Entertainment, and Design) over in Monterey, CA this week. This years speakers list is pretty damn amazing but as usual the conversations with attendees into the late nights will be the most memorable.
If you have not had a chance to dive into the world of TED you can catch a glimpse through TEDtalks (my selected picks here) or by exploring their site. I’ll post the captivating daily speaker schedule after the jump though the interactive one on their site is a bit more useful.
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The Next Net 25

Posted by _tango! on February 24, 2007
Posted in: brand, experience, ideas, information, inspiration, tech. 6 comments

stumble uponslidebebomeebowikia

joostdabblemetacaferevision3bliptv

fonloopttinymobiosoonr

turnadifyadmobspot runnervitrue

success factorsjanrainreardenlogoworkssimulscribe
Here’s a great inspirational article/list of 25 online start-ups to watch out for this year. If your an entrepreneur craving to see what’s hot in the web world then this is a must see list. Some services I live by, some I’ve never heard of…Time to start up the trial engine this weekend.

CNN’s article here and slideshow of all the groups here. I’ll post all the start-ups briefs after the jump.

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JetBlue: Customer Service

Posted by _tango! on February 23, 2007
Posted in: brand, experience, information, me, tech, thoughts. 2 comments

Last week, Jetblue had a hell of a time with all the news spreading around about the horrific operational meltdown during the frigid weather that gave some unlucky passengers a hell of a crappy waiting experience (waiting in an airplane on the runway for 8 hours)(NYTimes story after the jump). I was stunned to hear this horrible news as I myself think and rate JetBlue as a revolutionary company redefining the airline experience both before, online, during, and after.

Well, right before I dived into the story any further, JetBlues CEO David Neeleman announced a YouTube video with an apology with some major policy changes. The changes include:

• All non-airport crew members of JetBlue will be badged and ready to go if needed to be called upon
• Increasing number phone lines open for changing reservations
• Tripling the size of the group that schedules pilots and stewardesses

The airline announced a new reimbursement program for delayed passengers, retroactive to last Thursday, February 15.

• Delays 1-2 hours: $25 off a future flight
• Delays 2-4 hours: $50 off a future flight
• Delays 6+ hours: Free round-trip ticket

More details on the jetblue site here.

Now, thats a hell of a incentive to book from Jetblue and be rewarded for the airlines delays compared to other airlines. I also read that any passenger booked passenger declined a seat because of overbooking would be rewarded $1000!!!Anyhoots, kudos to Jetblue for setting some new standards again in an age old business that everyone uses!

via consumerists

(full nytimes articel after the jump)
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All Look the Same: Exam Room

Posted by _tango! on February 10, 2007
Posted in: art, brand, entertainment, experience, food, fun, ideas, thoughts. Leave a Comment

urban exam all look the same
The incredibly fun and rather tough “We All Look the Same” test to differentiate between images of Chinese, Korean, or Chinese people that I posted about before has expanded their face test to several other cultural tests in their “Exam Room“. Besides faces, the test now includes Modern Art, Architecture, Photos, Urban Scenes, Food, and Architectural Details. I took the food test and scored 14/18, but I failed miserably at the Art test with 9/18. Go take the tests and feel proud or miserable about your eye for asian culture.

FYI: If you prefer not to create a login account, use one I created:
login: designverb
password: designverb

PixelLetter

Posted by _tango! on February 7, 2007
Posted in: brand, experience, ideas, tech, thoughts. 4 comments
pixelletter

Do you have relatives that haven’t quite transitioned to the email world yet? If so, you might want to try out PixelLetter which turns any PDF or online created letter into the good old paper snail mail and delivers it to anyones rustic mailbox for a small fee. At first you might say “why”, but then again, we live in a world where the crappy quality of a fax machine still rules for odd reasons even though I send and receive using my laptop. Hand written letters are always great to receive, but perhaps you’ll be getting handwritten letters in you inbox soon 😉 . Anyhoots, a friend and I had this idea with a bit of a twist last year, so there goes that idea! One day all communication devices will talk to each other. Fax machines, emails, snail mail, text messages, IM’s, voicemail,  post it notes, voice IM’s, etc.

Advertising Graffiti

Posted by _tango! on January 27, 2007
Posted in: art, brand, entertainment, ideas, information, inspiration. Leave a Comment
advertising graffiti

Rocketboom has a great video clip from graffiti research lab, eyebeam and the anti-advertising agency on nyc’s graffiti problem inspired by jo lee’s abstractor tv. Watch it, wonder, and get inspired! I never thought about advertising this way, but this video made me realize the obvious.

update:Here’s an interesting follow up to this story where a simple marketing ad campaign turns into graffiti which then turns into a huge media blitz on being a bomb threat in Boston considered to the big media an act of terriorism when it is hardly even that. If you have not heard about this somewhat stupendous media buzz yet incredibly successful marketing act, follow up on the story on some great coverage here, here, here, or the many links here….then the great sign to “the media” about what they should cover here!

YouMail

Posted by _tango! on January 23, 2007
Posted in: brand, experience, fun, ideas, information, tech. 3 comments
youmail

It’s about time someone took advantage of Caller ID! YouMail creates a neat little service that makes voicemail a bit more customizable.

“YouMail is the new voice mail for cell phones. Among many features, it allows you to record unique voice greetings for anyone who calls you, based on their caller ID. Individualize your voice greetings for friends, family or important callers while maintaining a standard greeting for work and unknown callers.

Check your voice messages from any phone or via the web and forward favorite messages to anyone via email. Have fun with the already infamous DITCHMAIL feature that hangs up on unwanted callers after your custom greeting for them is played.”

The only problem on my end is that they do not support Sprint currently, and guess who I use. Give YouMail a go, if you can, and let me know how it is.

update: Visual Voicemail by Callwave.

Bossa Acai Juice..yummm

Posted by _tango! on January 23, 2007
Posted in: brand, food, information, me, thoughts. 4 comments

bossa acai juice
On one of my “let’s try a new drink” journeys at the grocery store, I grabbed a small bottle of Bossa Acai Juice(mango). So, what is Acai exactly? According to the label Acai is a purple rainforest berry that claims to be the “World’s most healthy Fruit” with the highest amount of antioxidants surpassing our beloved Pomegranate fruit. This was enough for me to give it a go, and I’ll have to say, it was delicious! Served chilled, it was very refreshing, and just enough to give you a boost of energy from the 10 oz bottles. I’ll have to grab a case of these next time around.