Here’s a wonderful and intriguing lecture during last years TASTE3 (wine, food, art) conference by Bryant Simon deconstructing the Starbucks brand experience. A great watch for any of ya’ll caffeine craving Starbucks addicts.
“Bryant Simon is professor of history and director of the American Studies program at Temple University in Philadelphia. Over the last year and half, he has visited over 300 Starbucks in eight countries and is currently working on a book to be published by Bloomsbury. This is not, however, just a study of Starbucks, but an exploration of American life both in the states and abroad in the 21st Century. His research explores the very desires of daily life as they are revealed on the comfy coaches and in the drive-thru of Starbucks. As he looks at what it means to consume Starbucks, he also investigates what Starbucks consumes of us – our labor, our landscapes, and our politics.”
via TASTE3
It was a good one.. : )
yes, it was great, you should watch the other ones on the site. liek the one on Boris, the pig.
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Very nice find _tango! I really found the entire presentation fascinating; I don’t think I’ve ever heard the Starbucks experience explained this way before. I’ll have to share this with my “Iced Decaf Triple Grande Vanilla Non-fat with whip Latte” sippin’ friends.
🙂
for sure….this was a great dissection….then again, after the Black Gold trailer, i’m not sure what to think of coffee anymore.
Well, keep in mind that there are people working through the Fair Trade organization that are trying to make a better living for all the coffee workers, so be sure to check out their efforts and individuals who truly support fair trade in all they buy and sell.
😉
Tomas, if you dig into the site you sent me, the pbs black gold…it mentions theses organizations getting paid off to cheat the statistics..etc. so…im not sure,,,another enron in the coffee world
I was totally unaware of that, send me that link you found if you get a chance.
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