Here’s a wonderful and intriguing lecture during last years TASTE3 (wine, food, art) conference by Bryant Simon deconstructing the Starbucks brand experience. A great watch for any of ya’ll caffeine craving Starbucks addicts.
“Bryant Simon is professor of history and director of the American Studies program at Temple University in Philadelphia. Over the last year and half, he has visited over 300 Starbucks in eight countries and is currently working on a book to be published by Bloomsbury. This is not, however, just a study of Starbucks, but an exploration of American life both in the states and abroad in the 21st Century. His research explores the very desires of daily life as they are revealed on the comfy coaches and in the drive-thru of Starbucks. As he looks at what it means to consume Starbucks, he also investigates what Starbucks consumes of us â€“ our labor, our landscapes, and our politics.”