What happens when a mayor decides to ban advertisements in a vibrant city of 11 million people with more than 8,000 billboards? Impossible, insane, absurd, or just plain genius? Well this is what happened this past January when mayor Gilberto Kassabs “Clean City” law was introduced in Sao Paulo Brazil banning any form of advertising throughout the city to rid of “visual clutter”. (reminds me of the “advertising is graffiti” stunt, or my dislike for posters in Milan)
I’ve always wondered what an ad-free environment would be like, how a persons behavior would change, or what a city’s culture and personality would become. I’m not sure how long this law will last, but for a huge city, its a definite moment to figure out the overall affects of ads in our spaces for the good or worse. The results have been surprisingly uplifting, peaceful, educational, and positive. As much as I hate and love the art of advertising, I must admit I can’t live without it, but then again, I’ve never lived in such an environment.
Read two articles by BusinessWeek and NPR(with a MP3 interview) then skip on over to photographer Tony de Marcos Flickr set of the changing cityscape, with insightful comments here.
I’ll post the articles with the MP3 interview and some pictures after the jump.
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