Category: wacky

The Font War: Ikea Fans Fume over Verdana



IKEA’s 2009 online catalogue uses the old typeface. (Futura)


IKEA’s 2010 online catalogue features the Verdana font.

Unbelievable! IKEA switches up their long lasting Futura font that everyone has grown to love to Verdana which though great, just quite doesn’t do the trick for me for an icon like IKEA! Outrage I say =)

Much like the whole Tropicana rebranding disaster that got rejected by consumers once it came out, I’m not sure this is a good move, though change and understanding take time… I’m sure ther was a reason for this… wait, isn’t Verdana a free font from Microsoft? I’ve had recent troubles in license agreements with font foundries.

Article:
“Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn’t that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company’s 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” he recalls. “I could hardly believe it was true.”

full article after jump via Time.

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Nate Page: Magazine Eyescapes


NYC based artist Nate Page makes these rather eerie curious magazine cutouts resulting in a landscape of peering eyes. I’m not sure if these stacks are from 1 full magazine or created from several. I don’t think I’ll look at eyes from a magazine the same way anymore.  Pretty cool. More pictures after the jump.

Nate Page (exhibition at the JenBekman nyc)
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Apple Store as Your Office

Awesome. If you can’t afford it go use it at the Apple store!  Computers, Programs, the Internet, Cameras, etc!  Nicholi created several Youtube Videos and probably all his graphics using equipment inside the store on 5th NYC. Nothing like a young entrepreneur figuring out how to get things done, now getting him spots on TV shows. Watch the video above… I love the public’s reaction in the background.

“This little dude Nicholi has shot dozens of lip sync videos at the 5th Avenue Apple Store. And why not? Plenty of desktops. Free wi-fi. Solid tech support.

These are the same reasons model and self-marketer Isobella Jade wrote her entire memoir in the SoHo Apple Store. (Sound uncomfortable? Consider that Hemingway also wrote while standing up.)”

via boingboing

Weekday Brief

Hello world! Thank you for all your messages over the weeks since I have not had time to post anything lately.

I’ve been incredibly busy at the awesome start-up I’m at (We’re hiring creatives/designers..contact me), glued late at night watching the incredible Tour De France or just Lance Armstrong, laughing several times at the video of Buzz Aldrin punching a news reporter claiming the moon landing was fake, seeing very simple fun addictive websites such as this one, comparing the positions of people doing yoga or being drunk, viewing an awesome video of bike pro Danny Macaskill doing some great tricks, attending TEDxBoston, watching the Incredible Youth Symphony of America(YOA) conducted by Ben Zanders, trying to figure out how to help with the inspirational foundation El Sistema USA (a TED2009 wish), and most recently having a great time watching a recent wedding dance ceremony introduction go viral posted above!

Besides the crazy busy month in work and odd distractions, I’ll be catching up to many of the suggestions sent in and posting again soon.  Or as I’d like to think, I leaned back briefly, just like President Obama did in this awesome picture in the White House.