Back in March 2007, soon after starting Designverb, I was selected as 1 in 100 artist worldwide to create a design for the Converse JoinRed initiative to bring AIDS awareness and to raise money for the cause. Above is the one of the final designs I submitted which was stitched by hand and went through quite a design process even though I later submitted a re-worked design because of trademarks issues in my first design. Though I am not a shoe designer, I approached this project as any of my other projects diving into research, discovery, meaning, definition, creation, and refinement.
If your interested, read after the jump to see the design process, thinking, and some other design concepts I thought up but did not continue with in this short 2 week project.