Category: brand

RISD: What We Do Event


RISD’s
first “What We Do” Event is going on today, April 11th. Head on down.. I’ll be there!

What We Do is a new, student-run, RISD event designed to bridge departmental gaps and create new connections through the sharing of ideas.

On Saturday, April 11th, 100 members of the RISD community (students, faculty, staff, and alums) will share something that they do with the rest of the RISD community and the larger surrounding community of Providence.

Leading up to the day of the event, 8 site-specific “spaces” will be created by members of every department at RISD; majors paired up to encourage cross-departmental collaboration. The spaces that they build will house the day’s events creating a street-fair environment for the open sharing of how people at RISD spend their time and energy. ”

update: some pics of the event after the jump.
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The 99% Percent Conference 2009


Behance
and Coolhunting bring to us their very first conference “99%” which “focuses less on inspiration, and more on how idea generation and organization come together to make ideas happen.” It all takes place next week at the The Times Center building  NYC, April 16-17, 2009… I’ll be there, so get your tickets here while they last!

A few of the speakers:
Michael Bierut of Pentagram
Cheryl Dorsey at Echoing Green
Seth Godin of  Squidoo, and several Books (purple cow, tribes, marketers are liars)
Ji Lee of Google and Bubble Project
Jeffrey Kalmikoff and Jake Nickell at Threadless
Scott Thomas of Obama for America
– full list here.

Color Changing Mini Cooper!

“BMW’s MINI division will debut its first color-morphing car in Singapore in June. Called the MINI Chameleon, the car changes color according to weather conditions.

For example, on a rainy day, the car’s paint brightens to improve visibility while on a sunny day, it lightens to reflect heat and cool down the vehicle.

The color-morphing technology was made possible due to a special treatment called FeintPaint by Spanish company Payola Forlids.

Cars treated with FeintPaint comprises tiny magnetic iron oxide particles which can interact with a low grade magnetic field to change the spacing of the particles, and hence its ability to reflect light and change color.

The color changes take effect in seconds, and should be quite a sight to behold! Unless of course, you’re the owner, and you’ve no idea where you last parked your car in a multi-story car park. ”

It’s about time someone did this! Wished this color technology could be applied to the interior leather as well…nothing like black leather during the winter, but oh my is it toasty to the touch in the summer! Would also be cool if the cars color changed as you sped up on the highway, from a cool blue to a hot red the faster you went.

via luxury insider

Cut & Paste Boston 2009

Cut&Paste Digital Design Tournament 2007 from Cut&Paste on Vimeo.

Cut & Paste is storming Boston this Saturday night, March 17th, hosting their visual battle sessions in 2D, 3D, and motion graphics while projecing contestants screens on large projectors as crowds of creatives watch on in Iron Chef fashion jamming to music. The events kick offs at 7pm and tickets can be found via their website. They hold events all over the world so check out their listing for upcoming battles! (NYC, Toronto, Chicago, Europe, Asia) I’ll be in the Boston location. Let me know if your there!

some pics from the event after the jump.
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Microsoft, Glimpse into the future

<a href="http://video.msn.com/?mkt=en-GB&#038;playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&#038;showPlaylist=true&#038;from=shared" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>

Microsoft released a new video with their glimpse into the future. Most of the concepts seen are projects happening world wide and not just at Microsoft and really not that far out. Though most of the ideas are to promote the brand, it’s always good to get a refresh on the future and how technology might change our behaviors.

Alissa Hamilton: The truth about Orange Juice, yuck!


Oh my! I don’ think I’ll be buying packaged orange juice ever again! A must read! Shakes me up just as Supersize Me or FastFoodNation did.

Buy her book “Squeezed: What You Don’t Know About Orange Juice” here.

“IDEAS: What isn’t straightforward about orange juice?

HAMILTON: It’s a heavily processed product. It’s heavily engineered as well. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn’t oxidize. Then it’s put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it’s ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time.”

Read the rest of the article at Boston.com or after the jump!
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