EepyBird’s Sticky Note experiment from Eepybird on Vimeo.

The Eepy Bird Guys, infamous for their Diet Coke Mentos fountain experiment(post), hinted during the Art Center conference their next experiment with Post-it notes here (above)!

This video reminds me in the shift in marketing. The Coke+Mentos video was made for fun and gave Coke and Mentos tons of great PR (even though I still dig the old fresh-maker commercials), and the post-it note was most likely a paid experiment. You no longer need to explain what a product does, you just need to make people curious and aware of that “something”. Anyhow, this can be a long discussed topic, so I wont dive into it, but I guess it’s just a note on how companies are pushing for the success in viral videos for their brands and products.

eepy website