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AudioPad

“Audiopad is a composition and performance instrument for electronic music which tracks the positions of objects on a tabletop surface and converts their motion into music. One can pull sounds from a giant set of samples, juxtapose archived recordings against warm synthetic melodies, cut between drum loops to create new beats, and apply digital processing all at the same time on the same table. Audiopad not only allows for spontaneous reinterpretation of musical compositions, but also creates a visual and tactile dialogue between itself, the performer, and the audience.”James Patton AudioPad
Video

BrandVerbs

I’ve always been facinated how certain brands replace product names, such as Coke=soda, Kleenex=tissue paper, sharpie=permanent marker, ipod=mp3 player, etc. I’ve noticed in todays tech world that powerful brands also replace our everyday verbs. When a brand replaces a noun or verb in our mindsets, then it becomes a brand Sneezer(a brand that spreads fast and becomes ridiculously powerful!)
Here’s my short list of brands that have replaced a few of my everyday verbs!
Google= search/find
Tivo= record
Xerox= copy
Ebay= sell(maybe buy or advertise)
Fedex= mail (with quality)
Kazaa= download

?= shop (maybe amazon someday)
?= email (maybe gmail soon)

The MS ipod video

“Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. “It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,” he said via e-mail.”
This is a great video with a bit of humor to it. I’m glad the big giant has finally poked fun at itself about their ugly and distracting packaging.Google Video of it (a must watch!)
via ipod observer
via Seth Godin

Can you count basketballs

This video is mind-provoking!…. There are 6 people tossing around 2 basketballs. 3 people in white shirts, and 3 people in black shirts. They only toss the ball to like shirts. Can you count how many times the people in “white” shirts pass the ball to each other in less than a minute?? Here are the rules:
1. Watch the video once only! No cheating…
2. Count how many times the people with “white” shirts pass the basketball to each other.
3. Focus!Let me know if you figure out why this video is mind-provoking. It makes me think about ‘marketing’ in some sense once you figure it out. If your stumped still read this for the answer.

Watch it!

Spore the game

You think Google Earth is cool? Well, get ready to be blown away by Spore, a PC game by Will Wright, creator of The Sims and Sim City.
I’m not sure what kind of cpu power this game will require, but you pretty much create and affect every single element within a galaxy and let time happen through “procedural” content development.
The magnitude of this game is ridiculous and you feel like a god of a god! Check out the video of Will presenting Spore at the 2005 Game Developer’s Conference!Google Video of Spore
GameSpy Article

Tidying Up Art, Ursus Wehrli

Ursus Wehrli presented at the TED conference recently and I have to admit, his book on “Tidying up Art” is a virus. The basic principle is to take great masterpieces in art and destructure them to the simple elements that they are mad up of. A signiture becomes 30 broken branches, a painting of a person becomes 15 fruit shaped objects, etc. After seeing him lecture and glancing through his book, I’ve been infected and try to tidy up everything I see now.

Buy here

Seth Godin Speaks at GoogleGoogle Video has a clip of Seth lecturing and a Q&A with Googlers after wards. If you haven’t read his books, go get them, cause it’ll make ya rethink how the world of marketing works. I realllly hated the idea of marketing at first, but now I’m hooked!! I’ve read “Purple Cow” and “All Marketers Are Liars”. He really points out small details that make a huge huge difference. Why does sushi taste better when a japanese person rolls it, rather than an American, even if it’s the exact same roll? Why does a BMW drive better than a Lexus? Why does wine taste better in this glass instead of the other? He’s even made his books free online, and they still sell like hotcakes!!

Seths Blog
Seths Speaks Video
Buy “All Marketers are Liars Book”