I’ve always been facinated how certain brands replace product names, such as Coke=soda, Kleenex=tissue paper, sharpie=permanent marker, ipod=mp3 player, etc. I’ve noticed in todays tech world that powerful brands also replace our everyday verbs. When a brand replaces a noun or verb in our mindsets, then it becomes a brand Sneezer(a brand that spreads fast and becomes ridiculously powerful!)
Here’s my short list of brands that have replaced a few of my everyday verbs!
Google= search/find
Tivo= record
Xerox= copy
Ebay= sell(maybe buy or advertise)
Fedex= mail (with quality)
Kazaa= download
?= shop (maybe amazon someday)
?= email (maybe gmail soon)
I’ve got one for u, “Tupperware” for container used to store food… at least thats how it goes in singapore…
thats true, though thats a product thats more of a noun…
brandNouns!
Tupperware- food container
Sharpie- permanent marker
Kleenex- tissur paper
the list goes on and on….
thanks for pointing this one out.
A very very nice site with helpful informations! So keep up the good work – I already added the site to my personal favourites. All the best!