Google Video has a clip of Seth lecturing and a Q&A with Googlers after wards. If you haven’t read his books, go get them, cause it’ll make ya rethink how the world of marketing works. I realllly hated the idea of marketing at first, but now I’m hooked!! I’ve read “Purple Cow” and “All Marketers Are Liars”. He really points out small details that make a huge huge difference. Why does sushi taste better when a japanese person rolls it, rather than an American, even if it’s the exact same roll? Why does a BMW drive better than a Lexus? Why does wine taste better in this glass instead of the other? He’s even made his books free online, and they still sell like hotcakes!!

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