On another random drink journey to Wholefoods I came across these brightly packaged Mix1 beverages claiming to be the “all natural fast food” drink packed full of the optimal mix of ingredients to maximize your all-day energy and balance needs.
At first glance, these bottles seemed more like mini paint buckets or large nail polish canisters with their flat sides and corners, but hey, they grabbed my attention being surrounded by the the other over-texted transparent like packages upon the shelf. I picked up the lime flavor to try out. It taste like a mini blended smoothie with bits of protein. It also had this distinct flavor that reminded me of the famous Asian mini bacteria drink called “Yakult“, though pronounce in Cantonese “Yu look doe”. Anyhow, the drink itself was tasty and refreshing, though I’m not sure how much of a boost it gave me.
On a side note: It’s amazing to see how many new companies are spawning out that become their own brand, or need to. Take for instance Mix1. They all sell a story, a story about how they themselves started and wanted to create a drink they would use. Not only does the story apply to the founders, but every single worker down to the sales rep. Another great example is HonestTea. The founders had a hard time finding a drink in the market that was not too sweet yet tasty. Most Iced teas were jammed full of sugars, so they created Honest Tea, which taste like real home brewed iced tea without the over saturation of soda like sugars.(read there story here, or an interview with the co-founder here)
