This weekend (thanks vimeo) I’ve been enjoying the TV series Design for Life (mentioned before) featuring design guru Phillipe Starck.
Unlike many other design reality shows that I’ve seen, Design for Life dives into the reality in design thinking. Most people outside of the design community generally perceive design as purely aesthetics which in some industries is true, but in a majority of the ones I know, aesthetics is perhaps the last 10% in design.
Design is a method, a process, a way of life, a means to adapt. One breaths every aspect in design while eating, walking around, watching people, sleeping, or typing as I am now. There is a intricate pathway in researching, understanding, inventing, presenting, developing, trying, and broadcasting before one even touches how an project finally looks. Designers want to encapsulate an experience from A to Z and not just elements of a product. One must understand how to observe and learn about a project, then have the ability to influence and push forward a direction upon these observations. Then the deep dive into sketching, communicating, collaborating, interacting, and executing several steps within design. A large understanding in manufacturing techniques, engineering, material properties, transportation limitations, cost, client definitions, brand awareness, business, marketing, users, and trends are all aspects which all designers should be knowledgeable of.
Design for Life is an entertaining glimpse into Starcks personality and philosophies while watching his team educate young individuals into their process. It would be nice to see more shows like this. Watch the 6 episodes after the jump via Vimeo…. which does not include commercials =) ( a better user experience)