The Alchemists

the alchemists

“If you watch one trailer this week – this is THE one to watch if you want to get your inspiration fix. Because after those few minutes i can’t wait for 2007, and i’m buzzing to shake things up with all my insane ideas. Brought to you by the One Club, The Alchemists is about 5 people who hated the world so much they changed yours.

Who’s involved? Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in 198; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire “me generation” with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase “Just Do It
“and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.”

via NotCot

4 Responses to “The Alchemists”

  1. TOMAS Says:

    Hey, this looks like it’s going to be a sweet movie to catch! Even the trailer deserves some credit for the awesome music used – it features two of my favorites…

    • Apertura – Motorcycle Diaries Soundtrack (plays during Hal Riney & Phyllis K. Robinson segment)

    • Two Months Off – Underworld (plays during Lee Clow’s segment)

  2. tango! Says:

    I’m looking forward to this movie…I’ve grown to really love the art in branding, advertising, and how it greatly affects our perceptions of brands and products….I use to hate the idea of brands and advertising, but now its such a powerhouse…it’s always great to hear great stories as well, much liek the NIKE, “just do it” saying being inspired by a person getting shot in in prison saying “let’s do it”..bizarre, but interesting..

  3. Thea Westra Says:

    Loved the trailer, can’t wait for the movie.
    I wonder how long it’ll be before it is shown in Australia.
    Thank you for the posting. Love your blog. Great job.
    Namaste, Thea

  4. tango! Says:

    thanks for checking out my’s still fairly new, but it’s always great to hear from readers….spread the blog to others you think might get inspired by it..ppl that send comments, ideas, or just thoughts are all welcome…cheers, _tango!

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