First there were those t-shirts, hats, golf balls, and other objects that you could embed your name into and give as great gifts. Then came the ipods with the etched personalizations. Then came the “create it yourself” trend in making your own designs and looks in products. Video games also allowed people to map their own faces onto basketball players, though they looked like contorted lego heads. Now comes a rather interesting twist to the world of MP3’s with the experimental trial run with artist Jessica Simpson’s “Your Name, Your Song”. You pay $1.99 and get your very own personalized version of Jessicas smash hit single “A public Affair” featuring you!(and the other thousand people that have your name)
Is it worth the extra price, I’m not sure, but for some fan fanatics, I’m sure it’s a dream. You can hear a sample of the customized song on yahoos webpage which uses the name “Yahoo” which makes for a rather interesting song since “yahoo” also somewhat means, bozo. These new MP3’s are also unrestricted, meaning, anyone can copy them once purchased.(I guess someone can buy all 1000 names and sell them for 50 cents now) Anyhow, the day that you walk into a movie theater, pay an extra 50$ to get a body scan and have James Bond replaced by none other than yourself might be a fun experience.
This somewhat reminds me about the post I made about the paradox of choice. Soon when you want to buy a song, you’ll also be asked in what tempo, which remix, which words, which language, which quality, and which pitch. This is very much comparable to how you use to be able to just buy a pair of jeans, though now you are asked, what kind, what length, ripped, stained, washed, buttoned, zippered, etc. I’ll still debate the question if choice is good or bad, but as far as I know, choice is always going to increase.