thoughts

American Inventor

If your into inventing and a bit of entertainment, then check out abc’s new reality show “American Inventor”. The show is produced by the infamous judge Simon Cowell from American Idol, and takes on the same format as the Idol show. The winner wins 1 million dollars and a chance to market their invention to millions of people. The show airs Thursday nights on ABC. So far, there have been mixed reviews, but plenty of entertainment and some inspiration.

AMERICAN INVENTOR on ABC

BrandVerbs

I’ve always been facinated how certain brands replace product names, such as Coke=soda, Kleenex=tissue paper, sharpie=permanent marker, ipod=mp3 player, etc. I’ve noticed in todays tech world that powerful brands also replace our everyday verbs. When a brand replaces a noun or verb in our mindsets, then it becomes a brand Sneezer(a brand that spreads fast and becomes ridiculously powerful!)
Here’s my short list of brands that have replaced a few of my everyday verbs!
Google= search/find
Tivo= record
Xerox= copy
Ebay= sell(maybe buy or advertise)
Fedex= mail (with quality)
Kazaa= download

?= shop (maybe amazon someday)
?= email (maybe gmail soon)

The MS ipod video

“Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. “It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,” he said via e-mail.”
This is a great video with a bit of humor to it. I’m glad the big giant has finally poked fun at itself about their ugly and distracting packaging.Google Video of it (a must watch!)
via ipod observer
via Seth Godin

Buggy RollingBuggyRollin is a suit of armor with a bunch of wheels! This suit keeps rollin, no matter how ya fall! Lay down, stand on two feet, sit on your side, roll on your knees…. no matter what, you seem to keep rolling. I’m not sure how safe this is but it seems crazy fun! Check out their site..they have some pictures, videos, and info on purchasing the suit.

Buggy Rollin (a bit hard to navigate..drag and drop the disks into the main box)

Can you count basketballs

This video is mind-provoking!…. There are 6 people tossing around 2 basketballs. 3 people in white shirts, and 3 people in black shirts. They only toss the ball to like shirts. Can you count how many times the people in “white” shirts pass the ball to each other in less than a minute?? Here are the rules:
1. Watch the video once only! No cheating…
2. Count how many times the people with “white” shirts pass the basketball to each other.
3. Focus!Let me know if you figure out why this video is mind-provoking. It makes me think about ‘marketing’ in some sense once you figure it out. If your stumped still read this for the answer.

Watch it!

Chindogu Society bookChindogu Society
The Chindogu Society is a great collection of bizzare and quirky inventions. Pictured above is a baby suit mop!!!….yes, keep laughing, but take it as inspiration for why it’s so funny, wrong in some sense, and also why it’s such a great idea starter.
I love these books and anyone looking to get some creative juices flowing in a brainstorm meeting should buy these!!! Getting goofy brings the best out of creativity! Buh-Yeah!!

Chindogu Society
Amazon Books

Peanut Butter by the Slice

Who says peanut butter has to be spread! PBslices creates the easy to spread peanut butter slice, much like cheese slices. It was introduced in 2002, but hasn’t really spread out in the market..hehe. I love the idea, but then again, it seems odd. I eat slices of meat, cheese, and bread…but jam, peanut butter, perhaps a vitamin slice one day? This again is an example of perceptial familiarities. If peanut butter was first introduced by the slice, would we find the spreadable version odd?PBslices