I’m not sure what I found more awesome about this new ketchup packet design from Heinz: the fact that “engineers” got to drive around in a used minivan eating fries with ketchup; or the cute little “to dip” and “to squeeze” labels helpfully printed on top.
Full article at time.com
I like the design, but it’s still plastic and foil, and the more popular this is the more we’ll see these discarded by the side of the road and adding to our landfills. I’d love to see something that’s filled at the counter serving the food that is self-destructing and completely bio-degradable. I guess I’d rather see little pools of ketchup on the ground than the trash that contained them. Just heard Michael Pollen say that 20% of our meals are now eaten in cars, so we’re sure to see more of this micro-packaging proliferate (and thrown out the window – ugh!). But where is the forward thinking on sustainability, on garbage, on waste from our food service industries?
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