Ads on the web are horrible. Marketing needs to change, and more importantly, the meaning needs to change and relate back to a user desire, versus a forced upon undesirable interrupting ad.
TED is launching a short project to solve this issue, or at least to understand it more. They got million of people to watch 18 minute ads about ideas worth spreading, so why not take on the challenge in making ads worth spreading… or bette yet, what is an ad in the web world… what should it be, a broadcast, an idea, a problem, a challenge, a solution, or something else.
Watch the video above and learn more about this project which you can participate in here.