Gary Hustwit, creator of the incredible documentary Helvetica, brings to us his journey in discovering the world of Industrial Designer in Objectified, premiering in March 2009.
“Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”
Some appearing in the film are Paola Antonelli (MoMa), Ronan & Erwan Bouroullec, Naoto Fukasawa, IDEO, Jonathan Ive (apple), Marc Newson, Karim Rashid, Smart Design, and more…
This line up already tells a tale of what to expect from the film (more of a euro flavor about objects, furniture, materials, service, space, and the simple obsession with emotional design.), but I’m sure it’ll be just as good as Helvetica, and if so, bravo! I cant wait to watch it! Watch the trailer above or here.