Pop!Tech 2008: Matt Mason on Pirates

Watch this video!
“Journalist, author and former pirate radio DJ Matt Mason argues that if you can’t stop the pirates – and you can’t – you should figure out how to out-compete them (like Apple did). Mason is an ardent believer that where there’s piracy, there’s market failure – and a big opportunity for organizations smart enough to understand that “you should talk to marketing before you talk to legal.”

The Pirates Dilemma book!

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