“In a wide-ranging talk, Vilayanur Ramachandran explores how brain damage can reveal the connection between the internal structures of the brain and the corresponding functions of the mind. He talks about phantom limb pain, synesthesia (when people hear color or smell sounds), and the Capgras delusion, when brain-damaged people believe their closest friends and family have been replaced with imposters.”
Many friends ask me why am I so scientific about design, or why do I dissect every element possible before concluding to a final design direction (interaction, experience, and industrial design). Usually I just say there is no other choice, but such videos as the above explain it all. There is reason for everything and that’s the exciting part. I can stop and say I just like a design, but to figure out why someone likes, hates, or experiences a design differently is the good stuff. Everyone has a different experience growing up hence in my world there is no such thing as an exact definition but only dynamic definitions. This goes for words, colors, emotions, scents, ideas, cultures, objects, people, etc.
Anyways, I won’t dive into this argument too long because there is no wrong or right… just an opinion. I’ll admit I wasn’t always like this, but I’ll list a few videos over the years that have that made me dive deeper into the “design thinking” world. Hearing from non-designers is key in our future. We are a hybrid society of designers. If you inspire only from designers, you’ll just become the same… so diversify and become the hybrid that we all are.
Seth Godin (video)(gel video)- Marketing, Purple Cow, Marketers are Liars.
Malcolm Gladwell (video)- Sociology, Blink, Tipping point
Steven Levitt (video)- Economics, Freakonomics
Steven Pinker (video)- Psychologist
Dan Gilbert (video)- Psychologist, Stumbling Happiness
Juan Enriquez (video)- Economics
Barry Schwartz (video)- Psychologist, Paradox of Choice
Erin Mckean (video)- Lexicographer
William McDonough (video) – Architect/sustainability, Cradle to Cradle
Al Gore (video)- Climate Crisis
Hans Rosling (video)(blog)- International Health
Chris Anderson (video)- The Long Tail
Chris Jordan– (video)(treehugger post) Photography/Consumerism
So many to name, but this is a good list to start some disrupting.