A few weeks back, I was in need of an external hard drive, and like most geeks I cruised the internet for reviews, asked opinions from friends, and ventured off to store shelves to see what was hot. After pacing around for more than needed, I finally bought the FreeAgent by Seagate because it seemed clean, was understandable, and it just felt better.

I’ve been incredibly happy with the product and ran into this great post describing someones great experience in the packaging design, which I’ll admit made me buy over the other options because the packaging was so human and sweet. I’d say “simple”, but I don’t like using that word because everyone thinks it means reduction when it actually just means intuition.

Look through the pictures at the post here. (note: the re-wording of the packaging rocks… no mumbo jumbo tech terms… just things us humans ask.)(Also reminds me how Jetblue said “buh bye Red-Eye, Hello to shut-eye“)