Does your environment persuade the way that you think, act, and create? Absolutely yes! Watch this video of mind control magician Derren Brown manipulate some advertising creatives in a little test. Believe the video or not, I’m a huge believer that everything affects who you are; what you eat, read, watch, listen to, and especially the people and environments that surround you. After watching the video, watch the other great videos, books, and observations then question how everything around you influences and creates who you are.
I’m constantly coming up with definitions for a designer, but I never thought I’d say a magician, but I’m adding this to the list since magicians are masters of human observations and directions. As a designer, we have to understand how people perceive products, graphics, materials, instructions, sounds, time, spaces, etc. We create stories to consumers, viewers, and observers. As designers we are psychologists of human behaviors, marketers, advertisers, creators of direction and communications, and a bit of everything else.