Call it a magazine, call it a bottle of water, or just plain call it a refreshing idea in between. “ilove” is the first gossip magazine for women on a bottle of water. Each month several 32 page issues are attached to bottles which allows women a quick update on several topics while they enjoy their beverage….it’s somewhat like a daily blog on a bottle of water. Their hopes are to make these monthly issues weekly, hence, 6+ issues a week, with a version targeting the male audience soon.
I’m somewhat skeptical of this idea, but I’ll admit, I was a sucker for those laffy taffy wrapper jokes, those snapple wisdom caps, games on the back of cereal boxes, and those many fun facts and stories on several other food+beverage products. Adding this content might be a nice way to jazz up the value in this competitive world of bottled water, and infact, I’d probably spend a few extra pennies if the content was good, fun, addictive, and useful. Promotionwise, I’m sure they can strike up some other incentives, much like soda cans did with amusement parks ($10 off, when you still have to spend 65$). Anyhow, for sure in this world of time management it’s always great to get snippets of news on the go anywhere!