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All posts for the month May, 2006

solar water bottle with lightHere’s another clever combo of products. A waterbottle, solor panel, and LED light source. If your a camper of any sort, you’ll find this Sollight useful. Walk around during the day, let the solar panel charge, and light up the LED for 8-10 hours once you hit up camp. I’m not sure how bright it is, but I’ve seen some blazing bright leds lamps recently.

Sollight
via gizmodo

Adjustable Temp CapHere’s a rather ingenious little invention! An adjustable cap on hot sauce! I’d somewhat wonder how great this works compared to 2-3 separate bottles, but it’s good food for thought in the ever clustered world of options. Reminds me of Barry Schwartz and his book “Paradox of Choice”, where he explains, more choice or excessive choice can be bad!

duluthtrading product page
via bookofjoe

Apples branding/marketing crews at it again with some fantastic work in their new “get a mac” ad series! I recently had a discussion questioning why apple was sucessful and why macs are not marketed as PC’s. The word “computer” was a bad word people did not want to affiliate with. Anyhow, I could go on and on about this, but apple was ahead of our thinking and explains all in this new promotion.

getamac ad videos